The process of creating an image or identity in the minds of consumers is called positioning. It’s very important to travel and tourism destinations because it helps make your destination more attractive to consumers than other similar destinations.
The process of positioning involves market positioning, psychological positioning, and positioning approaches.
Step 1: Market Positioning
In this step, you select a target market segment (market segmentation), which is probably the group of people that you already are seeing at your destination. But if you need new customers, you may want to look at other possible segments, and target them. For example, if you normally have families at your destination, you could target wealthy retirees as a new source of business.
Now that you’ve selected a target market, you need to learn all about them. What do they like to do while on vacation? What do they want from a destination? Utilize surveys and focus groups to answer these questions and learn more about your target market. Money spent on that now will be well spent. You certainly don’t want to waste marketing dollars later
Rajasthan a hot tourism destination is now planning to promote Rural Tourism in a big way. The state government has issued directions to all district collectors and chief executive Officers of zila parishads that rural tourism can be built around themes like cultural heritage, historical monuments, handicrafts, social and cultural life, wild life and eco-tourism. As per the directions, villages falling on the tourism circuit main
routes or slightly away from the main routes can be selected on the basis of any one theme.
These villages can be developed to attract tourism enroute to major tourist destinations in the district. Special projects for development of such villages would also be prepared under the Border Area Development Programme to be funded by the Union government through special grant. On account of promotion of rural tourism benefits like creation of
employment by setting up restaurants, dabas, tourist guides, performances of cultural troops, direct sale of handicrafts and arts manufactured by self help groups (SHGs) and local artisans and revenue of village panchayats through levy of tourists entry charges, option of parking places, renting of shops could accrue to the villages.
Bali Island, or commonly known as the island of the God, is one of the famous islands in Indonesia and also in the world. Bali Island is located in the province of Bali, Indonesia, which lies among the island of Java and Lombok island. Bali Island is a beautiful small island that is decorated by mountains and many beaches are a great attraction for all tourists.
Bali Island presents a variety of attractions both natural ambience, religious and also cultural attractions that make it becomes the main tourism object for domestic and foreign tourists. Bali has a million beauties that made everyone always wants to go back there. Between many attractions that are served on this island, there are four main attractions which are always attractive for foreign tourists and also domestic. There are Kuta beach, Sanur beach, Nusa Dua and Tanah Lot.
Bali is a major tourist destination in Indonesia, which has many tourist-rich coastal surf and sunset charm as the main attraction. One of the most popular beach is Kuta beach. Kuta beach is a tourist place located south
Kerala is a breathtakingly beautiful tourist destination of India. Backwaters are among the famous attractions of Kerala. And the best way to enjoy the charm of backwaters is to cruise through it on a houseboat. Kerala houseboats are known for their charm and serve as best means to explore the sheer natural beauty of the state. Locally the houseboats are called Kettuvallam.
Sailing through the mesmerizing backwaters on a houseboat amidst gorgeous green surroundings is a refreshing experience. You can even plan a stay in the houseboat. A variety of houseboats starting from luxury to budget are available here. These houseboats are made from natural raw materials. They are equipped with modern facilities for your comfort. There are several popular destinations in Kerala where you can enjoy the beauty of backwaters. The most popular ones are Kumarakom, Alleppy, Kasargod, Kollam, Kuttanad and Kozhikode. These destinations also boasts of several other attractions.
Munnar is an enchanting hill station of Kerala where tourists come to spend some quality time with their loved ones. The natural beauty and several other attractions of Munnar make it a famous tourist destination of Kerala Tourism. The picturesque surroundings, refreshing greenery, aromatic
Costa Blanca is a Spanish coastline and has amazing tourism offering picture perfect tourist destinations, for a remarkable holiday. From Moorish villages or towns, stunning scenery, green valleys, lovely orchards or orange groves, wine valleys to great climate, Costa Blanca is a great destination for planning a real fun filled holiday.
Following are some of the places to visit when holidaying in Costa Blanca: TerraMitica
For a great family holiday in Costa Blanca TerraMitica proves to be a perfect tourist destination, as the theme park is not just fun and exciting, but also the largest and major theme park on this Spanish coastline. Flight on phoenix, falls of Nile and many other shows as well as adventurous rides make TerraMitica a must to visit.
Aqualandia is located near to Mundomar and is a beautiful water park for all the fun and family time, when holidaying in Costa Blanca. This tourist attraction offers amazing collection of pools and slides, a large garden and many more thrilling rides for an adventurous and awesome experience.
Guadalest is a famous stopover for many tourists and visitors holidaying in Costa Blanca. This town goes back
Assam is an enchanting state of Northeast India which is endowed with amazing tourist attractions. The gorgeous green landscapes of this destination make it a perfect place to spend some quality time in the lap of nature. The undulating plains and dense forest add more charm to it. It shares its borders with other beautiful Northeast states such as Mizoram, Nagaland, Manipur, Mizoram and Meghalaya.
Some of the famous attractions of Assam are
This state produces finest tea in India. Spreading over acres of land, the tea gardens are its major attraction. Stroll through the refreshing gardens and watch how tea leaves are plucked and processed. It produces black, green and white tea which is also exported to different parts of the world. The state also hosts an annual Tea Festival in the month of November.
River Cruise at Brahmaputra
Brahmaputra River Cruise in Assam is an enchanting adventure activity. The cruise offers visits to the villages, barbecues on river islands, visit to tea gardens and handicrafts shops, wildlife safaris and dance programs. Sailing through the river and catching the glimpses of dolphins is an experience in itself.
Step into the majestic land of Darjeeling and you are bound to be smitten by its fascinating attractions. Set amidst the majestic Himalayas, this tourist destination is blessed with unmatched natural beauty. Have enchanting experiences by exploring its various attractions. Discovered by the British, this hill station still retains its old world charm. Stroll through its aromatic and refreshing tea gardens, which are interspersed by beautiful fern and bamboo. This destination is also famous for The Darjeeling Himalayan Railway, which is a World Heritage Site. It connects the city with the plains. From here one can savor the breath-taking views of the lofty Mount Kanchenjunga, the world’s third highest peak and Mount Everest (the world’s highest peak). Don’t forget to enjoy a ride on Toy Train, which is one of the most interesting means of transport in this destination. It is also a great destination for trekking.
Some of the must-visit destinations of Darjeeling are:
Famous for offering bewitching sunset views, Tiger Hill has an altitude of 2590 m. From here you can treat your eyes to the overwhelming views of the world’s highest peak, Mount Everest.
Rangeet Valley Passenger Ropeway
Uttarakhand is also known by the name of Uttaranchal. This is the 27th state of India. It was given the name of Republic state in November month in the 2000 year. This state was extracted from the Uttar Pradesh state and also includes the hilly areas. The tourism to Uttarakhand offers great view to trekkers, pilgrimage passengers and glaciers. People from several countries around the world came to visit this beautiful and charming state of India. This is also known as the land of Gods. It has been given the name of “Devabhumi” which surely signifies the meaning as the “Land of God”.
This Indian destination evidences the Mother Nature with the presence of fresh and soothing air, pure water, snowfall, and large mountains. It is no doubt the real heaven on earth. Uttarakhand is the place that consists of smaller villages where people actually live difficult and hard life. Just over 12% of Uttarakhand region is land area. The rest of 88% area is fully hilly. The most preferred and most visited spiritual destinations in Uttaranchal are Haridwar, Badrinath, Kedarnath, Gangotri, and Yamunotri. The Uttaranchal travel guide allows you to know about the ravishing hill
Aah, beaches, backwaters and Ayurveda. These are the prefect attractions or rather rejuvenating elements for those who are seeking refreshing and pleasurable holidays. Kerala in India is the most mesmerizing holiday destination which attracts tourists from across the globe. Heralded as the ‘Nature-friendly-destination’, Kerala has a lot to keep you rejuvenated to the hilt. Alleppy in Kerala is a wonderland which offers amazing attractions.
Alleppy Tour (also called Alappuzha) offers fascinating blue lagoons, canals, backwaters and beaches. It is also famous for its coir industry and cashew nuts. It also boasts of rich aquatic life including crabs, mudskippers, frogs, turtles, otters and water birds.
The traditional houseboats of Alleppy are locally known as Kettuvallam . Go on a backwater cruise on a houseboat and enjoy the mesmerizing beauty of lush green surroundings, colorful birds, paddy fields and quaint villages. Backwater cruise is the most famous attraction of Alleppy . Earlier these houseboats were used for transporting goods from one place to another but now they have been converted into luxury accommodation units for tourism purposes. Alleppy Backwaters top the list of Kerala attractions.
Boat Race is another famous attraction of this town. The annual
Greece is located at the south of Balkan Peninsula, and is certainly one of the most popular and beautiful tourist destinations and is visited by literally thousands of tourist each year. Greece is bordered with Albania (northwest), Macedonia (north), Bulgaria (north east), Ionian Sea (west), Aegean Sea (east), and the Mediterranean (south).
Apart from its wonderful Greek archeology and historical treasures, there’s a lot more to explore in Greece.
Places to visit in Greece.
From architectural rich Athens to amazing island with Mediterranean coastlines, there is so much to see when touring Greece.
Athens is one of the major tourist spots in Greece and has so much to make your holiday in Greece a worthwhile. Acropolis in Athens has been quite successful in capturing hundreds of tourist and visitors everyday. The mind-blowing architecture of acropolis and Plaka is surely going to take your breath away. Athens is also famous for its military ceremony of changing guards, which takes place at the background of residence of president. From amazing museums to sparking night clubs, Athens has lot to its plate to serve to visitors holidaying in Greece.
Rajasthan, the largest state of India, is one of the most vibrant and colorful states of India. It has been a globally famous tourism and holiday destination in India. It draws a big number of domestic and international tourists. It offers tourists a number of attractions, activities and excellent tourist facilities. It is noted for its magnificent monuments (including havelis, palaces, forts, temples, buildings and museums), exhilarating wildlife sanctuaries & national parks, colorful fairs & festivals, rippling sand dunes, camel safari, horse safari, etc. A well organized tour in the royal land of Rajasthan can be very exciting and cheerful experience of lifetime. This article is all about various deserving destinations and attractions of this royal and imperial land of India.
Jaipur is the capital city of the state and a major tourist destination. It is a historical and one of the most beautiful cities in India. It attracts tourists from all over the world with its major attractions like City Palace Complex, Albert Hall Museum, Govind Dev Ji Temple, Laxmi Narayan Temple, Swami Narayan Temple, Jantar Mantar Royal Observatory, Hawa Mahal (the Palace of Winds), Jal Mahal, Amber Fort, Nahargarh Fort, Jaigarh Fort, Gaitore, etc.
Medical tourism is the new buzzword industry in many developed countries. With healthcare costs spiraling through the roof in developed countries like the US and UK, people afflicted are looking towards alternate destinations to get their treatments taken care of at lower costs with an added pleasure of the opportunity to see the other lands. Countries in the mystic east, for example, India, Thailand, Hong Kong and Malaysia are making the most of it due to their advanced medical facilities they offer as well as their being preferred destinations for tourism. This industry has spread to South Africa, South America (Panama, Costa Rica, Brazil) as well as east European countries like Hungary. The industry is growing by the day is estimated to grow by 250% by 2012 form a mere $40 billion in 2004.
Medical tourism is also slated to bring in ancillary benefits to the destination countries by pumping up their economy and will also gel well with foreign investors who already have a stake in these countries. This article presents five top medical tourism destinations which present the most attractive opportunities. We have selected these based on the quality and cost of medical care offered
We are going to take a quick look at four countries, scattered across the Latin America, which make up some of the primary destinations for Medical Tourism. In this way, you can gather a basic picture of what is available on the international scene. You need much more information than is provided here to make a decision, but here is your starting point.
Brazil, once known mainly for its international practice in plastic surgery, is now actively seeking a wider role in Medical Tourism. More medical facilities have been accredited by the JCI in Brazil than in any country other than the United States and Singapore. In 2005, nearly 50,000 medical tourists visited Brazil – a number that is growing rapidly. Portuguese-speaking Brazil has quite a European feel, with about half of the population having primarily European roots. Medical costs in Brazil are about half of those found in the United States – not the least expensive, but Brazil does have active legal protection against malpractice and fraud. The standard and style of care are quite similar to that encountered in Western facilities, with several hospitals in Sao Paolo being considered among the world’s
Romania has recently seen an increase in foreign patients which, combined with the private medical sector having the largest development the country has ever seen has drawn the attention of medical tourism providers. Even though Romania has relatively few years experience in running medical services for tourists, the workforce in the medical field has always been regarded as being among the best in the world – which is an important factor to facilitate the country’s establishment as a medical tourism destination. This high standard of practice combined with the recent investments in the medical sector, has created a considerable number of private medical clinics which are not only up to the standards of western European countries, but may even surprise by being a bit better.
A look at the overall market shows that prices are usually 70% lower than those practiced in Western Europe and foreign patients will regularly save 50% all included (accommodation and airplane ticket included).
Romania is the perfect destination for:
– Cosmetic Dentistry (dental implants, full and partial dentures, crowns and bridges)
– Plastic and Cosmetic Surgery (breast implants, face lifts, liposuction, tummy tucks)
– Orthopaedic Surgery (hip and
Plastic Surgery in Houston would like to talk a bit about medical tourism. Medical Tourism is really starting to
heat up in Houston these days. Medical tourism is when a person goes to a different country to get a cosmetic surgery performed.
With the economy still down in the dumps, a lot of people do not have the expendable income available to make such luxury purchases as plastic surgery. Having said that, let’s take a look at which countries are the most popular when it comes to plastic surgery abroad.
The Most Popular Medical Tourism Destinations
Israel is a popular destination for medical tourists. It is seen as friendly to Americans. The surgeries there can cost 25% of what the same surgery may cost in the United States. In 2006 alone, there were 15,000 foreigners that went to Israel for the purpose of a medical surgery. A good deal of those involved plastic surgery.
Jordan was ranked number one in the region and number five in the entire world for medical tourism in 2007. More than 1800 United States citizens travelled to Jordan that year for surgeries. The cost, like Israel, can
Some of the countries that are preferred for the medical tour destinations provide all features as well as facilities with lower cost packages. Experts strongly believe that these medical tourism destinations will create a positive impact on the country’s economy and also for the benefits of traders and patients. The phenomenon of the medical tourism destinations would also encourage the investors from the foreign countries who hold interest with those countries.
You can find the best service as well as attendance from these medical tourism destinations with low or at least with reasonable price. Several hospitals will have their tie-up with those recreational facilities in order to provide best services to the patients. You can come with your money for the treatment and in case if the treatment money exceeds beyond your budget or if you need some other luxurious treatments, then medical tourism destinations would provide with all the facilities. You can get the best services as like you get in a five star hotel.
Regarding the top 5 most medical tourism destinations, the following are the best medical tourism destinations with all features and quality are as follows:
- Costa Rica
Medical tourism is fast growing industry that has developed because people don’t want to pay the exorbitant costs of medical, dental, and cosmetic treatments in their home countries. It is fairly young industry, but it has been ringing up millions of dollars in revenue every year. Below are seven popular medical tourism destinations and some info about each of them:
Among all the major players in the world, India offers the most number of medical treatments of the highest quality and for the lowest costs, particularly a dramatic 70-90% decrease of U.S. prices. One of the largest health providers is the Apollo Hospital Group, with 41 hospitals and 8.000 beds all over the country. In the past, India was also able to provide procedures not available in Western countries, such as Birmingham him resurfacing.
It’s not surprising why this exotic South American destination notoriously known for being obsessed with the physical appearance is the second largest hub for high-quality cosmetic surgeries, next only to the U.S. Over 4,000 licensed cosmetic surgeons and world-class facilities make Brazil one of the top destinations for cosmetic treatments. Procedures range from liposuction, facelifts, breast augmentation
Medical tourism is one of the fastest growing niches in the travel industry. Some make the distinction between medical travel and medical tourism, with the former being trips made solely for medical purposes, and the latter for those who wish to combine tourism with their medical treatments. I prefer to use the term medical tourism for both types of trips since the family members and the patient both normally have the option of sightseeing while in the country.
How does one choose the particular destination to receive the needed medical procedures? For most people the answer is rather simple.
Most of the decision making on medical tourist destinations revolves around two factors,
(1) the relative costs of the procedures, and
(2) the distance which one has to travel to get the procedures. One example of such destination decision making can be illustrated by dental tourism.
Citizens of the United States and Canada are more likely to go to Latin America for dental procedures; citizens of Germany, Switzerland, and Austria are more likely to go to the Eastern European countries of Bulgaria, Hungary, Poland and Romania. As long as the distances are similar, the cost
As environmental awareness grows and the futures of our ecological treasures become more uncertain, a new brand of travel – eco-tourism – is becoming increasingly popular. Eco-tourism involves travel to fragile, pristine and usually protected areas. Eco-tourism programs take a number of forms, whether they are designed to educate the traveller, provide funds for conservation, or economically develop and politically empower local communities. Whatever the form it takes, eco-tourism programs and initiatives are intended to minimise negative environmental aspects of regular tourism and work towards the overarching goal of preserving the environment and protecting it from excessive human intervention for generations to come.
Are you and your green thumb ready to jump on the green bandwagon? Here are a few popular eco-tourism destinations. Cheap international flights will help get you on your ecological way.
Home to the largest share of the Amazon rainforest and the Pantanal, the world’s largest wetlands, Brazil has long attracted environmental advocates concerned about the destruction of some of the world’s most precious natural assets. Eco-tourism has caught on, and a number of eco-lodges and eco-programs allow visitors to sustainably and responsibly visit the sites and help in research